Merry Christmas Folks! Thanks again go to Former Branch Secretary, Dave Rowson for the article below. It is a mish mash, I think you younger ones call it a “mash up” nowadays, of the last few away days, as Spurs, Brighton and Citeh all basically merged into one. The MPO has reserved “Publisher’s Notes” on the text, but unlike the Editor of “We’re not Leeds – WE ARE LEEDS” , nothing “pervy” has been taken out!

The influencer

Since The Chairman’s arrival on social media, that fateful day 23rd April 2018, when Dave Rowson setup his Facebook account with him at the Swan on the Stray, the world has changed for ever.

Taking to Facebook like a duck to ice skating, The Chairman soon got to grips with growing his followers. Indeed, he soon got to grips with a particular follower, a lady who sent the kids out and invited him around for some tuition in IT. Telling Rouse this story at the Knaresborough bed race in June, Rouse said, “bloody hell, been on Facebook for years, nowt like that has happened to me!!!”

He had a few teething problems getting used to Facebook etiquette at first, re sharing (posts not the lady above). He nearly got himself threatened to be blocked by a few folk, and he also continues to like all his own posts. He has now steadily built his followers to the 5k limit, and now operates a waiting list system, on a “one in one out” basis. Average waiting time for men – 18 months, average waiting time for women – 18 seconds. Running the operation from home on his iPad, he has to take a break from proceedings when out and about, and carries his traditional Nokia brick phone, he’s no plastic fan taking pics in the ground! He assures us though that his brick phone is in constant contact with the control room at home letting it know his whereabouts.

Publisher’s notes – it’s technically called a “candybar” phone as The Secretary has a Nokia 3210 that still works and the MPO still has a functioning Nokia 6700, all classics of their time!

We first noticed the impact of The Chairman’s arrival on T’internet, when he began asking Dave to check him into pubs on away trips. Arriving in a town at 11am and the pub quiet, once Dave checked him in, the pubs always got far busier for knowing The Chairman was in attendance, (not that they had just opened). The presence of The Chairman attracted folk from far and wide to the town and these specific establishments ( according to The Chairman’s infinite wisdom ). This also happens coincidentally, on an evening out in Harrogate. You go out at 5pm, all’s quiet, by 9pm or 10pm its heaving. Below we see a graph of Charley’s impact on the footfall of his chosen venues, next slide please. As you can see this is proven by the analysis of the branch’s top scientist, the Membership Officer, Mr Roy Flynn.

However, it has now gone way beyond this, and the knowledge that his reach expands to his Chinese 8 million followers, has made him one of T’internet’s biggest influencers.

Pop stars now seek him out to promote their tours. He is in regular contact with Hazel O’Connor, Thereza Bazar (Dollar), Susanna Hoffs (Bangles) and now Anita Doth (2 Unlimited). However, when asked about Kate Bush, one of his favourite songstresses, he says ‘no, she doesn’t run her own account and she’s a bit of a nutter in real life’.

Publisher’s Notes – in defence of Kate Bush
1) Kate Bush has brought out a new book, published in November 2021, and she is happy to leave her music as her preferred way to communicate.
2) A bit of clarification of the difference between a “fruit” and a “nut”

His opinions of Kate Bush notwithstanding, The Chairman is now adamant he can make or break venues or individuals based on his T’internet influence. Several bars have suffered as a result of not allowing him entry on a Saturday night, I think as they are worried about being swamped and not having enough staff on (it’s the only explanation as they sometimes still let the rest of us in).

Warm drinks at football –  Bring Back The Bovril!

The Chairman’s power has most recently been demonstrated when on the way to Brighton, The Chairman began a conversation about drinks in football grounds and specifically warm drinks in winter.

The Chairman told us that his favourite warm drink at football was Bovril. However, he recounted a trip to Everton 21st March 1991, a night match second leg of the final of the ZDS Cup no less.

Publisher’s Notes – ZDS Cup was a tournament held between 1985 and 1992 when English clubs were banned from European football because of some very poor behaviour on Belgian soil by some scallywags (checked – I’m allowed to use this term). Younger readers – look it up, a very inglourious part of Liverpool’s history. 

It was a very cold night and the Chairman wanted his favourite Bovril drink however, on getting to the refreshment stand, it had sold out of Bovril (bumper 12k crowd) asking what they had left to drink, he was offered a Slush Puppy!!

Rouse then recalled one of the first Sunday games we played, was away at Hull in the 80’s. Taking advantage of not playing on a Sunday morning he had gone all “Promotion Klich” and got totally hammered (doesn’t need an excuse now not playing, Rouse not Klich). Nearly sleeping in, and missing the bus, he ran it back home to get the tickets, but on arrival at the ground, no tickets were required so they could have been left. He says the only thing that could remove the hangover was the chicken soup served in the ground. Spookily I am sure these were Klix instant soups and used to have machine at office where Rouse worked.

Publisher’ Notes – you can still get these at Nissan Sunderland for a bargain 55p according to Top Gear

Anyway, The Chairman decided at Brighton there should be a “Bring Back The Bovril” campaign for football grounds, and that Leeds United Supporters Club should champion this under the “Get It Back at Elland Road” campaign.

On the trip to Chelsea, he informed us that he had been in touch with Bovril via Facebook and suggested they return to football grounds. Instantly, it seems his influence once again paid off, as at Manchester City on the Tuesday they had reinstated Bovril in the ground.

So, I am sure there will be a tidal wave of Bovril across the country now in football grounds.

If you need anything promoting contact The Chairman on Facebook, (not you Rooney, Derby can @@@@ off!). You would need to be the right sort of approach to get on The Chairman’s radar anyway, possibly a sales cougar?

I bet you’ll have a Bovril now!!!

So, if you want to grow your brand or want a brand destroying, check-in with Chairman Charley. (Now there’s a thought, ‘Evening & Merry Christmas Prime Minister’)

The Chairman’s Christmas Message

Merry Christmas from the Chairman, hope you get something in stockings this Christmas too!!